How many pieces of clothing do you buy every week, month, or year? How often do you buy online, and how often do you return something? How is your clothing washed? And what do you do with clothes that you no longer wear? The estimated CO2 emissions of an average consumer, whose clothing choices pump 735 kilograms of carbon dioxide into the air every year. A study of organic cotton in the region of India, commissioned by PUMA (the sportswear manufacturer), found a 40% reduction in global warming potential, 72% lower primary energy demand, and less water consumption.
The study shows that organic cotton is produced with 978kg of CO2 per ton of cotton, a 46% reduction in the greenhouse effect compared to non-organic cotton. The study also found a huge 91% reduction in water consumption – only 180 cubic meters of water is consumed per ton of organic cotton, compared to 2,120 cubic meters of unconventional cotton.
Produced with 978kg of CO2 per ton of cotton.
180 cubic meters of water is consumed per ton of organic cotton.